OWA Haircare gains support of San Francisco-based venture capital fund Precursor Ventures as they approach the launch of their first product.
WHO: OWA Haircare is the vision of founder Kailey Bradt. The yet-to-be launched brand has a mission to revolutionize the hair care industry through the creation of safe and sustainable products through the innovation of natural ingredients. The vision is to remake liquid hair formulas in a dry powder format that has a softer ecological footprint. The first product, Moondust Hair Wash, is expected to launch this fall in a direct-to-consumer distribution model.
Precursor Ventures invests in people over product at the earliest stage of the entrepreneurial journey. It is their belief that all entrepreneurs, regardless of background, benefit from having an institutional investor to help them scale and grow their company from the very beginning. They have built the entire firm around this premise that helping entrepreneurs get started and scale will be their life’s work.
IN THEIR OWN WORDS: Charles Hudson, Managing Partner of Precursor Ventures, commented, “Kailey and the team at OWA Haircare have an exciting vision for a world where beauty products are sustainable for the environment and effective for the consumer. I’m very excited about the upcoming launch of Moondust Hair Wash and the other products that are in the pipeline. Kailey is an impressive entrepreneur whose background combines the science and consumer insights needed to bring this product to market and I am proud to back her in bringing her vision to market.”
“Sustainability does not have to mean compromise,” said Kailey Bradt, Founder and CEO. “However, building a sustainable business does take capital to reach the point of no-compromise to the consumer. Charles has seen the vision of OWA from the very beginning and believes in our team to make it happen. Having the fund’s support, especially pre-revenue, speaks to the mission of the fund itself.”
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